Innovation in an overcrowded space

Innovation in an overcrowded space

By Fabrice Bonan on Nov 4, 2016

When Elon Musk launched the first electric sports car in 2008, automakers in Detroit were probably smirking about this Silicon Valley entrepreneur who was pretending to disrupt their market. But when the Tesla Model 3 raked 325,000 reservations in the first week after its launch, I bet they were paying a lot more attention.

Disrupting MarTech

By Fabrice Bonan on Jul 1, 2016

Looking at the MarTech (Marketing Technology) market landscape, one can’t help but notice how competitive it is, how many players there are in this space, each claiming their own little slice of the pie.