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Innovation in an overcrowded space

By Fabrice Bonan on Nov 4, 2016

When Elon Musk launched the first electric sports car in 2008, automakers in Detroit were probably smirking about this Silicon Valley entrepreneur who was pretending to disrupt their market. But when the Tesla Model 3 raked 325,000 reservations in the first week after its launch, I bet they were paying a lot more attention.